{"id":1434,"date":"2023-03-26T01:10:41","date_gmt":"2023-03-26T01:10:41","guid":{"rendered":"http:\/\/www.creativealliance.net\/rcardoso\/?post_type=jetpack-portfolio&#038;p=1434"},"modified":"2024-02-13T20:06:48","modified_gmt":"2024-02-13T20:06:48","slug":"google","status":"publish","type":"jetpack-portfolio","link":"https:\/\/www.creativealliance.net\/rcardoso\/portfolio\/google\/","title":{"rendered":"Google"},"content":{"rendered":"\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-normal-font-size\" style=\"font-style:normal;font-weight:600\">Service: Brand Experience + Placemaking<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-normal-font-size\" style=\"font-style:normal;font-weight:600\">Role: Director of Environmental Graphic Design<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-normal-font-size\" style=\"font-style:normal;font-weight:600\">Location: Mountain View, CA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-normal-font-size\" style=\"font-style:normal;font-weight:600\">Client: Google<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-normal-font-size\" style=\"font-style:normal;font-weight:600\">Completed while working at AP+I Design<\/h2>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-normal-font-size\" style=\"font-style:normal;font-weight:600;text-transform:uppercase\">Concept Design through Implementation*<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-white-color has-alpha-channel-opacity has-white-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-normal-font-size\"><strong>The Brief: <\/strong>Lacking much of the glitz and glam of their office counterparts, Google lab spaces can easily be mistaken for an afterthought. So when I was presented with this opportunity, I wanted to give this lab a moment to shine and the crowd seemed ready. Rooted in a story of ideas coalescing through hard work and collaboration, and based on a triangular grid instead of a square one, the result is an abstracted logo made of over <em>400 individual dimensional and printed pieces<\/em> and a matching printed lobby graphic.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/BREAK-ROOM-LOGO-VIEW-1024x576.jpg\" alt=\"\" class=\"wp-image-1435\" srcset=\"https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/BREAK-ROOM-LOGO-VIEW-1024x576.jpg 1024w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/BREAK-ROOM-LOGO-VIEW-800x450.jpg 800w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/BREAK-ROOM-LOGO-VIEW-768x432.jpg 768w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/BREAK-ROOM-LOGO-VIEW-1536x864.jpg 1536w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/BREAK-ROOM-LOGO-VIEW.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-white-color has-alpha-channel-opacity has-white-background-color has-background\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"104\" src=\"http:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/PORT-graphic-1024x104.jpg\" alt=\"\" class=\"wp-image-1440\" srcset=\"https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/PORT-graphic-1024x104.jpg 1024w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/PORT-graphic-800x81.jpg 800w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/PORT-graphic-768x78.jpg 768w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/PORT-graphic-1536x155.jpg 1536w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/PORT-graphic-2048x207.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-normal-font-size\">Our final graphic spanned 150&#8242;<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-white-color has-alpha-channel-opacity has-white-background-color has-background\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/BREAK-ROOM-VIEW-3a-1024x576.jpg\" alt=\"\" class=\"wp-image-1436\" srcset=\"https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/BREAK-ROOM-VIEW-3a-1024x576.jpg 1024w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/BREAK-ROOM-VIEW-3a-800x450.jpg 800w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/BREAK-ROOM-VIEW-3a-768x432.jpg 768w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/BREAK-ROOM-VIEW-3a-1536x864.jpg 1536w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/BREAK-ROOM-VIEW-3a.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-normal-font-size\" style=\"font-style:normal;font-weight:400\">Showing the varying depths of colored pieces. Red: 3&#8243;, blue: 2&#8243;, green and yellow: 1&#8243;. There were also corresponding printed colored pieces as part of this design.<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-white-color has-alpha-channel-opacity has-white-background-color has-background\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"405\" src=\"http:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/Almost-HallwayGraphic-01-e1679792632474-1024x405.png\" alt=\"\" class=\"wp-image-1438\" srcset=\"https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/Almost-HallwayGraphic-01-e1679792632474-1024x405.png 1024w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/Almost-HallwayGraphic-01-e1679792632474-800x316.png 800w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/Almost-HallwayGraphic-01-e1679792632474-768x304.png 768w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/Almost-HallwayGraphic-01-e1679792632474-1536x607.png 1536w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/Almost-HallwayGraphic-01-e1679792632474-2048x810.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"http:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/Almost-detail-1024x587.png\" alt=\"\" class=\"wp-image-1439\" srcset=\"https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/Almost-detail-1024x587.png 1024w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/Almost-detail-800x459.png 800w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/Almost-detail-768x440.png 768w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/Almost-detail-1536x881.png 1536w, https:\/\/www.creativealliance.net\/rcardoso\/wp-content\/uploads\/2023\/03\/Almost-detail-2048x1174.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-normal-font-size\" style=\"font-style:normal;font-weight:400\">Alternate version of the final graphic and detail of logo. This version was 12&#8243; deep and required 10 layers of acrylic to achieve the design intent.<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-white-color has-alpha-channel-opacity has-white-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-normal-font-size\" style=\"font-style:normal;font-weight:400\"><em>*Project put on hold during COVID shutdown<\/em><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Service: Brand Experience + Placemaking Role: Director of Environmental Graphic Design Location: Mountain View, CA Client: Google Completed while working at AP+I Design Concept Design through Implementation* The Brief: Lacking &hellip; <a href=\"https:\/\/www.creativealliance.net\/rcardoso\/portfolio\/google\/\" class=\"more-link\"><span>Read more<span class=\"screen-reader-text\">Google<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1444,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"jetpack-portfolio-type":[],"jetpack-portfolio-tag":[85,67,75,73,68],"class_list":["post-1434","jetpack-portfolio","type-jetpack-portfolio","status-publish","has-post-thumbnail","hentry","jetpack-portfolio-tag-3d-modeling","jetpack-portfolio-tag-brand-activation","jetpack-portfolio-tag-concept-development","jetpack-portfolio-tag-design-research","jetpack-portfolio-tag-placemaking"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/jetpack-portfolio\/1434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/comments?post=1434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/media\/1444"}],"wp:attachment":[{"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/media?parent=1434"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=1434"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=1434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}