{"id":1462,"date":"2023-04-02T05:10:16","date_gmt":"2023-04-02T05:10:16","guid":{"rendered":"http:\/\/www.creativealliance.net\/rcardoso\/?post_type=jetpack-portfolio&p=1462"},"modified":"2024-02-13T20:05:30","modified_gmt":"2024-02-13T20:05:30","slug":"intel","status":"publish","type":"jetpack-portfolio","link":"https:\/\/www.creativealliance.net\/rcardoso\/portfolio\/intel\/","title":{"rendered":"Intel"},"content":{"rendered":"\n
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Global Workplace Standards – Brand Experience and Placemaking<\/h2>\n\n\n\n

Role: Senior Environmental Graphic Designer<\/h2>\n\n\n\n

Client: Landor & Fitch<\/h2>\n\n\n\n
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Concept Design<\/h2>\n\n\n\n

The Brief:<\/strong> Intel had just launched it’s refreshed visual identity, The Spark (designed by Landor & Fitch), and wanted to extend it to their work spaces as part of a bigger workplace strategy transformation. But, how do digital assets scale for the built world? I brought was brought on to help address this question.<\/h2>\n\n\n\n
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Intel’s new logo and identity served as the basis for the first studies.<\/h2>\n<\/div>\n\n\n\n
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The Future of Workplace<\/h2>\n\n\n\n

At the onset of design, my goal was to develop a system that could provide (1) rules for adding dimensionality, (2) conditions for when to explore materiality, and (3) a grid for scaling across architecture.<\/h2>\n<\/div>\n\n\n\n
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These early grid explorations proved that we could provide a framework for scaling print assets but this was a far cry from a holistic EGD solution.<\/h2>\n\n\n\n
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In the end, every solution was really just taking brand assets and assigning them dimensionality. I realized I had been going about this all wrong- we would need something that was not a framework for the Spark assets, but instead a system that leveraged the Spark geometry.<\/h2>\n\n\n\n
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THE SOLUTION:<\/strong>.<\/h2>\n\n\n\n

I created a system of graphic patterns that are based on some of the Principals of Electromagnetism<\/em>\u2014the very forces that drive the design and manufacturing of every piece of Intel hardware\u2014and are expressed using a variety of materials and fabrication techniques, but most importantly, overlayed onto<\/em> the Spark assets. Now, with the visual identity serving as the framework for this system, Intel’s brand essence can be imbued into every space, in a unified way.<\/h2>\n<\/div>\n\n\n\n
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Meet The System<\/h2>\n\n\n\n

To demonstrate how the system could be expressed across the various architectural conditions and finishes within Intel’s portfolio of properties, we explored a typical welcome lobby activation.<\/h2>\n<\/div>\n\n\n\n

Impedance<\/h2>\n\n\n\n
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Showing how this pattern can be combined with various brand assets and materials, living within<\/em> The Spark.<\/h2>\n\n\n\n
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Conductivity<\/h2>\n\n\n\n
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Exploring materiality and incorporating “easter eggs” in the form of brand messaging.<\/h2>\n<\/div>\n\n\n\n
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Resistance<\/h2>\n\n\n\n
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More material and illumination options.<\/h2>\n\n\n\n
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Voltage<\/h2>\n\n\n\n
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Extending the system<\/h2>\n\n\n\n

The system seemed to be working well in welcome lobbies, so we extended it out to see how it could apply to other conditions. At the same time, I began exploring how it could be leveraged as a placemaking tool, using certain patterns in certain areas only.<\/h2>\n\n\n\n
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Activating entire elevator lobbies.<\/h2>\n\n\n\n
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Floor Identification Graphics.<\/h2>\n\n\n\n
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Global Workplace Standards – Brand Experience and Placemaking Role: Senior Environmental Graphic Designer Client: Landor & Fitch Concept Design The Brief: Intel had just launched it’s refreshed visual identity, The … Read moreIntel<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1854,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"jetpack-portfolio-type":[],"jetpack-portfolio-tag":[67,75,73,66,68],"class_list":["post-1462","jetpack-portfolio","type-jetpack-portfolio","status-publish","has-post-thumbnail","hentry","jetpack-portfolio-tag-brand-activation","jetpack-portfolio-tag-concept-development","jetpack-portfolio-tag-design-research","jetpack-portfolio-tag-experiential-design","jetpack-portfolio-tag-placemaking"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/jetpack-portfolio\/1462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/comments?post=1462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/media\/1854"}],"wp:attachment":[{"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/media?parent=1462"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=1462"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/www.creativealliance.net\/rcardoso\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=1462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}